The Content Engine Architecture
This is not a theme. It is a compositional, headless architecture designed for high-performance marketing teams. Here is how I translate your requirements into a scalable system.
Core Performance
Hybrid Rendering & ISR
We abandon standard SSR for Incremental Static Regeneration (ISR). This gives you the speed of a static site with the freshness of a dynamic one.
- 1. Pages are generated statically at build time (Instant Load).
- 2. When editors update Sanity, the page rebuilds in the background.
- 3. Config:
export const revalidate = 3600;(Updates every hour).
CMS Architecture (Sanity)
Structured, Reusable Content
We do not hardcode pages. We build "Content Blocks" that marketing teams can mix and match to create new landing pages without developer intervention.
// Example Sanity Schema Concept
defineField({
name: 'pageBuilder',
type: 'array',
of: [
{ type: 'heroSection' },
{ type: 'featuresGrid' },
{ type: 'newsletterPlug' }
]
})
Programmatic SEO
Automated Visibility
Non-developers control SEO. The code handles the heavy lifting of structured data and sitemaps automatically.
Dynamic Metadata
Titles, Descriptions, and OG Images are auto-generated from CMS fields, with manual overrides available.
JSON-LD Schema
Automated "Article", "LocalBusiness", and "Breadcrumb" schemas injected into every page for Google Rich Snippets.
Compositional Design
Scalable Design Systems
A library of independent, atomic components (Buttons, Cards, Modals) that ensure brand consistency across thousands of pages.
Frequently Asked Questions
Can non-technical editors manage SEO?
Yes. I build a dedicated "SEO Tab" into every Sanity document. Editors can set the Meta Title, Description, and Social Image without touching code. If they forget, the system falls back to defaults.
Why use Next.js instead of WordPress?
Speed and Security. WordPress relies on plugins that slow down sites and open security holes. Next.js generates static HTML that loads instantly and is unhackable.
What happens if we need a new page layout?
Because of the "Compositional Architecture," you can drag-and-drop existing components (Hero, FAQ, Testimonials) in Sanity to create brand new page structures instantly.